Action College Digital Growth Campaign
Developed creative campaigns, video content, social media visuals, and multilingual messaging to promote language training, driving license programs, international test preparation, and vocational courses.
Action College needed a consistent, professional digital presence that could communicate its diverse course offerings to audiences speaking English, French, and Kinyarwanda — while competing in a crowded education market in Kigali.
Built a comprehensive content system: monthly content calendars, branded visual templates, short-form video series, and multilingual campaign copy. Every asset was designed to perform natively on Instagram, Facebook, YouTube, and WhatsApp.
Increased enrollment inquiries through targeted social campaigns
Built consistent multilingual brand voice across all platforms
Produced video series covering language courses, driving programs, and test prep
Improved brand recognition through cohesive visual identity