Video Production
Fitness Point Rwanda — Inclusion Campaign
ClientFitness Point Rwanda
Year2024
RoleVideographer & Creative Director
CategoryVideo Production
Cover Image — Fitness Point Rwanda — Inclusion Campaign
Disciplines
Video productionCampaign conceptBrand storytellingSocial content
Overview
Produced a powerful inclusion-focused video campaign for Fitness Point Rwanda, highlighting accessibility in fitness and community wellness.
Challenge
Fitness Point Rwanda wanted to shift perception from an elite gym to an inclusive community wellness center open to all body types, abilities, and backgrounds.
Solution
Conceptualised and shot a documentary-style campaign featuring real members, authentic stories, and dynamic training footage — emphasising community over competition.
Visual Direction
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Results
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Campaign reached thousands of new local viewers
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Positive community engagement and brand sentiment shift
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Content repurposed across social platforms and in-gym displays