01
01 / 10
Creative practice
Digital Marketing Strategy
Data-driven campaigns that grow audiences, drive conversions, and build lasting brand equity across all digital channels.
HABARUGIRA Johnson
Kigali-based multidisciplinary creative
Brand Strategy
Creative Content
Visual Storytelling
Art Direction
Strategy, design, film, and digital campaigns shaped into clear brand stories.
Selected WorkProjects &
Projects &
Case Studies
02
02 / 10
Creative practice
Social Media Campaigns
Platform-native content strategy, community management, and paid campaign execution for Instagram, Facebook, YouTube, and LinkedIn.
03
03 / 10
Creative practice
Branding & Visual Identity
Complete brand systems — logo, colour, typography, tone — designed to communicate clearly and stand apart from the competition.
04
04 / 10
Creative practice
Video Production
Concept, direction, filming, and editing of brand films, social reels, YouTube content, event recaps, and promotional videos.
05
05 / 10
Creative practice
Photography
Editorial and commercial photography for events, portraits, products, and brand campaigns — authentic imagery that tells your story.
06
06 / 10
Creative practice
Graphic Design
Print, digital, and motion-ready design for marketing materials, presentations, social assets, and publications.
07
07 / 10
Creative practice
Motion Graphics
Animated logos, kinetic typography, explainer animations, and social motion content that brings static visuals to life.
08
08 / 10
Creative practice
UI/UX Design
User-centred interface design for web and mobile — wireframes, prototypes, design systems, and pixel-perfect final screens.
09
09 / 10
Creative practice
YouTube & Thumbnail Design
Optimised thumbnails, channel art, and video packaging designed to maximise click-through rate and channel growth.
10
10 / 10
Creative practice
Content Strategy & Copywriting
Strategic messaging, long-form articles, campaign copy, and multilingual content in English, French, and Kinyarwanda.
Experience timeline
01 / 04Creative
Evolution
A timeline of ideas, systems, and stories shaped through design leadership, craft, and cultural impact.
Chapter 01
2026
DEMS SaaS & Portfolio Expansion
Leading the visual system and enterprise UI/UX direction for DEMS SaaS platform. Expanding digital portfolio and creative campaigns across Rwanda and East Africa.
Chapter 02
2025
Action College & Campaign Work
Digital marketing and content production for Action College — multilingual campaigns covering language training, driving school, and vocational programs.
Chapter 03
2024
Full Creative Stack Activation
Deployed end-to-end creative capabilities: digital campaigns, video concepts, brand communication systems, and visual content for social media growth across multiple clients.
Chapter 04
2023
UI/UX, Photography & Motion
Built foundations in interface design, visual storytelling, photography, and motion content.
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